Main Body

A manifesto for professional and student journalists to be "Transparent, Accountable and Open."

TAO of Journalism

This site's purpose is to encourage journalists to take the TAO Pledge, which is meant to change the profession of journalism. Our clients at the Washington News Council used this site to explain the concept, recruit new pledges, and list those already pledged. The design was born out of the logo's classic "yin-yang" motif, the colors of Taoism, and the textures of paper.

  • TAO of Journalism

    The home page included the pledge itself, how it worked, and some press coverage.

  • TAO of Journalism

    Each page included a footer that reprised the yin-yang symbol and the paper motif.

  • TAO of Journalism

    The directory of signers grew quite long.