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Activism website that combined news and public awareness about nuclear disarmament.

Campaign for a Nuclear Weapons Free World

CNWFW had lots of information, and calls to action, to present on one screen. We decided upon a design approach that presented a serious subject in a clean/positive way rather than being dark and foreboding. With so many items to present we divided information into contextually-similar pieces. We placed them strategically and with ample space between them -- creating attractive focal points. These structural components were then combined into a "fresh air" motif. 

  • Campaign for a Nuclear Weapons Free World

    The headlines, images, and text changed every few seconds to keep visitors engaged.

  • Campaign for a Nuclear Weapons Free World

    Some of the "calls to action" led to this simple donation form.

  • Campaign for a Nuclear Weapons Free World

    The site presented a lot of information with simple navigation.